We have all heard of these famous sweets, but what do Swedish Fish taste like? These soft and chewy pieces of fish-shaped candy have been known to taste like lingonberry, which is a European berry.
However, in America, the red flavour of Swedish Fish is usually referred to as just berry flavour and the mystery behind the exact taste has helped build the brand cult following.
Swedish Fish are a strong seller in American confectionery bays. The Kandy King supplies wholesale Swedish Fish and related peg and theatre box formats.